The campaign aims to encourage people to stay in Belfast city centre after they finish work.
Businesses in Belfast city centre are encouraging shoppers to stay after 5pm in a bid to increase footfall in later hours.
Belfast One –the Belfast City Centre Improvement District – has launched the ‘Alive After Five’ campaign aimed at boosting Belfast’s evening economy.
The month-long initiative aims to encourage people to stay in Belfast city centre after they finish work to shop, eat, drink and socialise in a bid to stimulate Belfast’s retail, leisure and hospitality industry after 5pm.
Bronagh Lawlor, Managing Director of Belfast One said: “As we approach the brighter evenings, we are starting to see a real buzz in the city centre after hours.
“The Alive After Five campaign seeks to further enhance this and remind people who work in the City Centre of the many merits of staying behind a few extra hours to enjoy all that the city has to offer.
“Whether it be to spend time browsing the shops, which are open late each Thursday night - from independents to big name brands – many of which have fantastic spring sales on.
“To the range of fantastic restaurants, live music and entertainment on offer – many of which have fantastic early bird menus and happy hours.
“One of the biggest benefits of staying in the city after 5pm is the fact that you will miss rush hour and can spend a leisurely few hours enjoying the city instead of the traffic.
“We encourage everyone who works in the city centre to visit our website for a full list of what’s on and get behind the campaign and sample the delights of Belfast after 5pm.”
Stephanie Watson, manager of Havana Bank Square, added: “This is a fantastic initiative for businesses in the city centre and a great way to spread the word about the top quality evening economy offer that our city has.
“During the week we run special offers most evenings and Alive After Five is a great way for us to promote these.”
Belfast One has developed a five-year marketing strategy is to drive domestic footfall into the city centre by promoting the fantastic retail, leisure, culture and entertainment offering and showcasing what a brilliantly unique city Belfast is.
For further information on the participating venues involved in the Alive After Five campaign visit the website.
Source: Belfast Live