Edinburgh’s festive go-ers are being urged to look down for some sage advice – in a bid to stamp down on littering.
Essential Edinburgh, the company which runs the city centre Business Improvement District, has received support and funding from Zero Waste Scotland to run a campaign aimed at cutting down on the litter problem.
Festive go-ers and shoppers are being urged to spend their hard-earned cash on gifts and fun – rather than risk it being used to stump up an £80 littering fine.
The message will be communicated via eye-catching and fun pavement stencils, and will be allied with increased vigilance on the part of anti-litter wardens to catch those who ignore the warnings.
Roddy Smith, Chief Executive of Essential Edinburgh, said: “We all know the city centre is a fantastic place to be over the festive period, and it is busy with people from all over the world who come here to enjoy all it has to offer as well as with local people.
“We want to do everything we can to ensure that the city centre is at its most stunning for everyone to enjoy, and that means doing all we can to stop litter. There are plenty of bins, and I’d urge people to make sure they use them. As the campaign says, why spend £80 on a fine when you could be shopping!”
Iain Gulland, Chief Executive, Zero Waste Scotland said: “We are excited to be supporting Essential Edinburgh’s litter awareness campaign. Prevention is always better than cure and we need to work together to encourage people not to litter. Littering is an unacceptable, anti-social behaviour. We don’t want litter spoiling Edinburgh for anyone and by making positive changes, we can all make a real difference.”
See more about the BID here: Essential Edinburgh